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Some experts say all the marketing beyond the movie is only good for the 64-year-old brand, helping to attract multi-generations of fans.
Awash in pink, everyone wants a piece of the 'Barbie' movie marketing mania
barbie movie: Global retailers cash in on Barbie movie craze - The Economic Times
Barbie, Oppenheimer deliver record month for Cineplex
Awash in pink, everyone wants a piece of the 'Barbie' movie marketing mania – Capital Gazette
With 'Barbie,' Greta Gerwig breaks a box office record for female directors
Awash in pink, everyone wants a piece of the 'Barbie' movie marketing mania - Sent-trib
Barbenheimer' arrives as moviegoers flock to a Mattel-mushroom cloud double feature
Funeral home in El Salvador offers pink coffins with Barbie linings
Mattel - latest news, breaking stories and comment - The Independent
Barbie' bonanza continues, 'Oppenheimer' holds No. 2 spot
trending-video - North Island Gazette
Pinking out: Barbie events pop up across Chicago
Barbie' movie pink marketing is everywhere amid weekend release