100% cotton, zero-waste underwear start-up talks lofty goals and

The Big Favorite wants to redirect our worn out panties, briefs and bras into the zero-waste economy — but there’s a catch. Used polyester-infused underwear is not currently suitable for recycling. With no place left to go but the trash can, undies join the estimated 11 million pounds of textiles dumped in landfills yearly. In 2020, The Big Favorite (TBF) founder Eleanor Turner launched her sustainable clothing business with the belief that growing numbers of consumers want to break the clothing waste cycle, cutting back on the estimated 89 pounds of clothing the average American consigns to landfills annually. Turner

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