The Path to Private Label Innovation, 2019-12-09

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U.S. private label brands have seen $143.4 billion in sales over the year, a figure up nearly $14 billion since 2015, according to Nielsen. In comparison, store brands have grown 3.7% since one year ago; and name brands have grown by 1.9%. Today’s consumers are more willing to splurge for store brands than they would for name brands. In fact, 40% of Americans say they would pay the same or more for the right store branded product, while just 26% feel that name brands are . . .

I recently spoke with Todd Maute, partner at brand strategy and design agency CBX, to get a glimpse into how store brands continue to grow and differentiate themselves from larger national brands.