HRX takes the fitness test Marketing Features - Business Standard

Banking heavily on the burgeoning market for fitness wear, Hrithik Roshan is taking his clothing brand from digital to physical stores and extending it to accessories and gym gear

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Pfizer goes small for a big brand Marketing Features - Business Standard

HRX targets Rs 300-crore revenue in FY20, will spend heavily on digital and influencer marketing

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Complete Marketing Case Study of HRX with Campaign Ideas

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HRX trains sights on MBOs, pushes pedal on product development