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Consumers are purchasing less expensive alternatives, earnings report says.
The maker of Cheerios, Lucky Charms, Wheaties and more say sales are down this quarter due to “stronger than anticipated value-seeking behaviors.”
As shoppers balk at higher cereal prices, many switch to less
General Mills cereal sales drop as demand for pricey brand names diminishes - WEIS
US postage stamp and shipping prices go up Sunday - ABC News
27 of the Most Extreme Shrinkflation Examples, From Pringles to Cereal
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General Mills forecasts dour profit as price hikes impact demand
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Cheerios and Lucky Charms Maker General Mills Says Sales Dropped
How Cookie Monster's outcry over shrinkflation got the attention of politicians on Capitol Hill - ABC News
The pandemic made these cereals cool again
US postage stamp and shipping prices go up Sunday - Good Morning America