X marks the spot: TBWA's Agathe Guerrier explains Disruption X

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Read more here. To-date, Disruption X hasn’t been discussed much outside TBWA itself, says the network’s global chief strategy officer Agathe Guerrier, speaking from her base in Los Angeles. She describes the new philosophy as an operating system upgrade like you might get on your iPhone (Apple is one of TBWA’s clients). Fundamentally, we continue to […]

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X marks the spot: TBWA's Agathe Guerrier explains Disruption X

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