Gen Z have brilliantly rebranded the 'wife beater' white vest

White vests, or 'wife beaters', are having a moment, but with connotations of violence, Gen Z have perfectly rebranded it to 'wife pleaser'.

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Gen Z has rebranded 'wife beaters' to 'wife pleasers' to make it

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Gen Z has rebranded 'wife beaters' to 'wife pleasers' to make it

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Slippery Stevenson Stratford on Avon wife beaters white Specificity Waste Syndicate

Gen Z have brilliantly rebranded the 'wife beater' white vest