Music, media, marketers and moguls: The Brag's maverick Rolling Stone, Variety publisher Luke Girgis plots new culture crusade with brands, offshore expansion after $8m sale to Vinyl Group

The maverick music artist manager-turned publisher of Rolling Stone, Variety and The Brag admits he knew little about media and “didn’t know what a media agency was” when he started his publishing business nine years ago trying to lure big brands like Lexus, Adidas and Jim Beam to the edgier end of culture. Luke Girgis is also outspoken on AI in publishing – journalists, he says, will earn “10x more” as AI moves further into content generation but only the good ones – “average journalists are going to lose their jobs, they probably should have anyway”, he says as his new music parent company, Vinyl, landed a $11m investment from billionaire WiseTech founder, Richard White, and eyes synergies from The Brag deal and expansion here and abroad.

Music, media, marketers and moguls: The Brag's maverick Rolling Stone, Variety publisher Luke Girgis plots new culture crusade with brands, offshore expansion after $8m sale to Vinyl Group

Media

Linda Jenkinson on LinkedIn: Vinyl Group to Acquire The Brag Media, Publisher of Rolling Stone Australia

Media

Roy Hennig on LinkedIn: Press December 19, 2023: LyricFind Acquires Rotor Videos — LyricFind

Are Media holes 'print is dead' narrative as audiences climb 11

How MMM agility is changing at Mutinex., Mi3Australia posted on the topic

Mr Wagyu chopped from fine dining, hoofs it to rising direct-to

Luke Girgis on LinkedIn: It is a huge privilege to announce Variety as part of the The Brag Media…

Luke Girgis on LinkedIn: Best Rolling Stone Australia Awards ever, Tina Arena & Budjerah's…

Agencies & Consulting

Mi3Australia on LinkedIn: Savouring success: Recipes Australian marketers can steal from the LVIII…

Agencies & Consulting