How K-pop group NewJeans became an overnight fashion favorite

The all-girl act, which formed last year, was recently signed by Levi’s and appointed Seoul Fashion Week ambassadors, while the band’s members have contracts with Chanel, Gucci, Louis Vuitton and Burberry.

NewJeans: How a K-pop group became an overnight fashion favorite

This Y2K pastime is becoming a big hit among South Korean youth

NewJeans: How a K-pop group became an overnight fashion favorite

NewJeans - Wikipedia

NewJeans: How a K-pop group became an overnight fashion favorite

NewJeans: How a K-pop group became an overnight fashion favorite

Zuha (@Aleczsmu) / X

NewJeans: The Newest K-Pop Sensation With Retro Vibes and Youthful

How K-pop rookies NewJeans became a luxury fashion fixture

This Y2K pastime is becoming a big hit among South Korean youth

NewJeans: K-Pop Rising Star to Know