Venerating the past, traditional costume fever grips Thailand

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Business is booming for Siri Seatea's traditional dress shop in Bangkok. "Out of the 30 years I've been running this shop, this is the peak for us," 53-year-old Siri told Reuters as she stitched a Thai sarong for a client. History fever is gripping Thailand and a growing number of Thais are wearing traditional dress, a phenomenon encouraged by the junta and the palace, and fuelled by a popular television soap opera.
Business is booming for Siri Seatea's traditional dress shop in Bangkok. Out of the 30 years I've been running this shop, this is the peak for us, 53-year-old Siri told Reuters as she stitched a Thai sarong for a client. History fever is gripping Thailand and a growing number of Thais are wearing traditional dress, a phenomenon encouraged by the junta and the palace, and fuelled by a popular television soap opera.
Business is booming for Siri Seatea's traditional dress shop in Bangkok. Out of the 30 years I've been running this shop, this is the peak for us, 53-year