Just take the pouch out': How Step One tweaked its underwear for

Women already made up 40 per cent of men's underwear brand Step One's customer base. But designing a product for them proved trickier than expected.

Step One underwear: Founder's brainwave on sweaty hike that led to $230m 'payday

Boxer Brief - Butter Nuts

Digital articles- Page 47 of 194 - Inside Retail Australia

Fashion & accessories articles- Page 117 of 587 - Inside Retail Asia

Sweaty Jock Zip Pouch by Todd Yeager - Fine Art America

Fashion & accessories articles- Page 117 of 587 - Inside Retail Asia

the product test

STEP ONE Mens Underwear Boxer Briefs for Men Pack of 3 - Underwear for Men, Moisture-Wicking, 3D Pouch + No Ride Up Boxer Briefs for Men, Mens Boxers Briefs Fabric Derived from Bamboo at Men's Clothing store

Period Panties That Will Save Your Pants and Peace of Mind - Motherly

Boxer Brief - Butter Nuts

Here's what may happen if you do not change your underwear enough - Times of India