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Mateschitz helped the energy drink become popular around the world, and built up a sports, media, real estate and gastronomy empire around the brand.
Austrian billionaire Dietrich Mateschitz, the co-founder of energy drink company Red Bull, has died. He was 78.
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Dietrich Mateschitz, marketing genius behind the energy drink Red Bull and Formula 1 team owner – obituary
Red Bull founder Dietrich Mateschitz dead at 78
Red Bull co-founder Dietrich Mateschitz passes away aged 78 - FoodBev Media
Red Bull's Dietrich Mateschitz, the Austrian billionaire who transformed F1, soccer, and energy drinks, dies at 78
He Got Bored. Built the Red Bull Empire. Then Cracked Formula One, the World's Fastest Sport. - WSJ
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Billionaire Red Bull Founder Dietrich Mateschitz Dies At Age 78
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Red Bull Empire Co-owner, F1 Team Owner Dietrich Mateschitz Dies at 78
Red Bull co-founder and owner Dietrich Mateschitz dies at 78