Opinion Why K-pop idols are the new faces of global luxury: from Blackpink's Lisa representing Celine to Exo's Kai modelling for Gucci, Korean celebrities can pull in millennial customers from China

From Blackpink’s Lisa representing Celine to Exo’s Kai modelling for Gucci, forward-thinking luxury brands are going all-in on Korean brand ambassadors for truly worldwide recognition
First published in 1903, South China Morning Post is Hong Kong’s premier English language newspaper and has the city’s most affluent and influential readership. With a reputation for authoritative, influential and independent reporting on Hong Kong and China. The newspaper is supported with its online publication and its Sunday edition, Sunday Morning Post.
Last week I was chatting with the CEO of a Korean luxury skincare brand who lives in the United States and is originally from Seoul. I asked about the differences in culture between her Korean and American consumers, and she immediately lit up, smiled, and answered: “For Koreans, it is all about how we look. It is an investment in our future, in our life, in our success.” A strong statement that might not ring true for everyone, but which explains why

K-Pop Idols Are Taking Over Luxury Fashion, One Brand Deal At A Time

6 K-pop idols who are 'human luxury brands', from BTS' V and Exo's Kai for Gucci, and Blackpink's Jennie and Jisoo for Chanel and Dior, to Girls' Generation's Yoona and Ive's Wonyoung

BLACKPINK's Lisa: A Global Icon Redefining K-pop's Influence - KBIZoom

Idol vs. Model: EXO's Kai As A Luxury Brand Model

Best Price Why Are Luxury Brands Tapping Into K-Pop?, louis vuitton korea ambassador

Opinion Why K-pop idols are the new faces of global luxury: from Blackpink's Lisa representing Celine to Exo's Kai modelling for Gucci, Korean celebrities can pull in millennial customers from China

What brands are Blackpink ambassadors for? - Quora

Enjoy 365 Day Returns Celebrities who are the ambassadors of High-End fashion brands, luxury brand ambassador

How Asia Churns Out “Perfect” Pop Stars — And Luxury Brand Ambassadors, by Angela G.W

Opinion Why K-pop idols are the new faces of global luxury: from Blackpink's Lisa representing Celine to Exo's Kai modelling for Gucci, Korean celebrities can pull in millennial customers from China