Generation Z: What media means to them and how they consume it

I’ve spent the last five years building mobile apps for Generation Z and look at an incredible amount of data on a daily basis. I often get asked: Who is Gen Z and how do their media consumption habits differ from previous generations?

Gen Z Craves Multifaceted Content, Audio - And Even Likes (Relevant) Long-Form Ads 02/19/2020

Decoding Generation Z: Key Social Media Insights - Digital Business Lab Hong Kong, Singapore

Millennials vs. Gen Z: Why Marketers Need to Know the Difference [New Data]

40 Percent of Gen Z Use Social AR Lenses - AR Insider

Infographic: Gen Z's Media Consumption Habits

Generation Z: What media means to them and how they consume it

My Mission to Redefine Mobile Entertainment

For US Gen Z adults and millennials, social media is a way of life

Digital Health Trends - Mental Health is in decline for Gen Z

Research.pptx

Visualizing the Social Media Use of Each Generation

Prediction Master: Mammoth Media's latest collaboration with

Too young to remember, but was there really a collab between

Generation Z: What media means to them and how they consume it, by Benoit Vatere, The Startup