Diaper rush: Conquering a $9 billion incontinence market no one wants to talk about - The Japan Times

The time may not be far off when more adults need diapers than babies as the population grows older, potentially a huge opportunity for manufacturers of incontinence products — if they can lift the stigma that has long constrained sales.

Vernon Morning Star, May 27, 2012 by Black Press Media Group - Issuu

Consumer behavior - buying, having, and being, 10th ed by Michael R Solomon, 2013

In Rapidly Aging Japan, Adult Diaper Sales Are About to Surpass Baby Diapers - The Atlantic

Adult diapers outselling baby diapers - Inside Telecom

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Thurs May 3, 2012 Leader by Surrey Leader - Issuu

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Ritsuko Ando - The Japan Times

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