See Ludovic de Saint Sernin's Sexy First Underwear Campaign

And his “million-dollar eyelet briefs” are the star of the show

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The most memorable shows at New York Fashion Week 2024: from Coach's NYC tribute with yellow cabs and Yankee baseball caps, to Ludovic de Saint Sernin's bondage nod to Robert Mapplethorpe

Ludovic de Saint Sernin on Style, Sensuality & Creative Director Role?

Ludovic de Saint Sernin Unleashes a Darker, Sexier Fall 2021 - PAPER Magazine

Ludovic de Saint Sernin reveals a sensual new swimwear range – HERO

Patti Smith Changed My Life”: Ludovic de Saint Sernin SS24

Ludovic de Saint Sernin From Paris Reveals Sensual Swimwear Range For men – Bliss Saigon Magazine

Ludovic de Saint Sernin Spring/Summer 2024 - Fucking Young!

Ludovic de Saint Sernin feted in New York post-Paris fashion show

Patti Smith Changed My Life”: Ludovic de Saint Sernin SS24

Nicholas Wright Models Ludovic de Saint Sernin Swimwear Collection

Ludovic de Saint Sernin Fall/Winter 2023 PFW Collection

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Ludovic de Saint Sernin Teams up with Willy Vanderperre for New Campaign

Patti Smith Changed My Life”: Ludovic de Saint Sernin SS24