The Gen Z appeal: Why classic beverage brands are suddenly rebranding

Staying relevant is one of the main objectives of any brand. Part and parcel of that includes consistent revamping of one’s brand identity in order to remain fresh and to appeal to younger generations. 

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Frank Nas on LinkedIn: The Gen Z appeal: Why classic beverage brands are suddenly rebranding

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Jeremy Harpham (@JeremyHarpham) / X

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