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Mumbai: Empowering women to embrace their natural beauty, Publicis Worldwide India and Saatchi & Saatchi Propagate have come up with a powerful integrated campaign, ‘Fabulous Brides’, which showcases Enamor’s latest lingerie collection for soon-to-be brides. The campaign portrays a wide spectrum of brides who come from diverse backgrounds and are at different stages of their lives. It features actor Rakul Preet, who had also endorsed Enamor’s Athleisure campaign, and influencer Ginni Kapoor.
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