siri vs speaktoit: a perspective on modern brand names - Denise Lee Yohn

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My curiosity was piqued by the headline of a recent article comparing Siri, the personal assistant application on new iPhones, to Speaktoit, currently available on Android phones – but not because I wanted to understand the differences between the apps. I was struck by how different the two names are – Siri: short, cute, a person’s name, vs. Speaktoit: longer, cumbersome, a function. I got to thinking about what makes a brand name effective and how that’s changed over time. As I’ve dug into the trends, I’ve discovered how brand names reflect the business climates they’re developed in – and