As ThirdLove acquires Kit Undergarments, the battle for the Gen-Z bra shopper heats up

With its first acquisition, of 3-year-old Kit Undergarments, ThirdLove joins Victoria’s Secret and Journelle in upping its focus on the Aerie-dominated Gen-Z underwear market.

ThirdLove Acquires Gen-Z Underwear Brand Kit Undergarments

Marcus Chung on LinkedIn: As ThirdLove acquires Kit Undergarments, the battle for the Gen-Z bra…

Kit Undergarments review: We tried Thirdlove's comfy underwear and bras

Marcus Chung on LinkedIn: As ThirdLove acquires Kit Undergarments, the battle for the Gen-Z bra…

Heidi Zak on LinkedIn: As ThirdLove acquires Kit Undergarments, the battle for the Gen-Z bra…

ThirdLove Buys Kit Undergarments for Undisclosed Amount - Yahoo Sports

Kit Undergarments x ThirdLove Bras and Underwear

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Kit Undergarments review: We tried Thirdlove's comfy underwear and bras

US' ThirdLove acquires Kit Undergarments

My mega Third Love review: Everything I've ever tried – PhD in Clothes

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