VIDEO Will Kim Kardashian's latest marketing effort on the

SKIMS just launched its first-ever men's line, a viral product for women, and became the official underwear of the NBA. This is Fast Company's Brand Hit or Miss of the Week.
SKIMS just launched its first-ever men's line, a viral product for women, and became the official underwear of the NBA. This is Fast Company's Brand Hit or Miss of the Week.

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