Uplifting Bra Vids SoV-Share of Voice

Playtexbacks their tagline "who knows you like we do" with a simple, insightful campaign that's also a hit. Doesn't hurt that they're promoting the video everywhere the 18 Hour Comfort Lace videos appear--smart planning and execution--but more importantly the ads are honest. Women of many shapes, sizes and ethnicities take the objectifying power out of the…

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Share of Voice: Definition, Calculation, Tools [2024 Guide]

The Beginner's Guide to Share of Voice

The Beginner's Guide to Share of Voice

The Beginner's Guide to Share of Voice

How to Measure Share of Voice and the Best Tools to Help You

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How to Measure Share of Voice and the Best Tools to Help You