UFC will initially lose money with Reebok

The UFC says the decision to have Reebok exclusively clothe its athletes will cost the MMA promoter millions in the short run. But it expects the deal will be profitable in the long run, with both the UFC and its stable of 550-plus fighters benefiting from a cut of sales.

Dana White is “hoping” Conor fights again 😲 : r/ufc

5 biggest mistakes Reebok made with UFC sponsorship

ONE Championship takes the fight to the UFC with first US card, Sports News

Conor Benn lands first major endorsement deal with Reebok as son of legend Nigel eyes world title dream - Mirror Online

UFC News: Jon Jones may never return, terms of company's Reebok sponsorship deal revealed - Mirror Online

Reebok Deal With Ufc

Official UFC-Reebok fighter payout structure released : r/MMA

UFC 229 Notes: What we know (and what we don't) about McGregor-Nurmagomedov

Morning Report: Jose Aldo calls for a fighters' union with athletes 'losing a lot' due to UFC's Reebok deal - MMA Fighting

UFC president Dana White refuses to back down against Jon Jones just like with Conor McGregor and suggests retirement is an option