The Resurgence of Purple in Branding, 2018-09-24
$ 15.00 · 4.8 (480) · In stock
In December 2017, the experts at Pantone named Ultra Violet the 2018 Color of the Year for its originality, ingenuity and for inspiring visionary thinking. The color, a dynamic and vivid purple, is a culmination of a shifting resurgence toward the usage of purple in everything from consumer-packaged goods (CPG) to fashion, beauty and home décor over the last few years. Why has this color returned to mainstream consciousness and what is driving brands to actively engage with it? A History of Accidental . . .
In December 2017, the experts at Pantone named Ultra Violet the 2018 Color of the Year for its originality, ingenuity and for inspiring visionary thinking. The color, a dynamic and vivid purple, is a culmination of a shifting resurgence toward the usage of purple in everything from consumer-packaged goods (CPG) to fashion, beauty and home décor over the last few years.
Making 'Dive into Color
Package design as a branding tool in the cosmetic industry: consumers' perception vs. reality
Brand Color Psychology Series: Purple
Purple in Marketing: Using Color in Branding - The Radiance Mindset
Refinery29's Money Diaries — Rewriting The Story About Money
Royal Purple® Launches New No Matter What Drives You Branding Campaign
Why purple might be the perfect colour for your branding
Micol Ragni explores weirdness in a positive way with Spring Summer 2019 collection
Why purple might be the perfect colour for your branding
Purple Logo: The power of purple color in designing
Why purple might be the perfect colour for your branding
Making 'Dive into Color
