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Tesco believes too much of its media spend is being “siphoned off” to ad tech instead of being used to reach customers in quality environments.
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Tesco hit with more than 500 complaints after shoppers can't buy food - Daily Record, players max tesco
Lack of transparency makes it hard to build trusted relationships with media agencies
Tesco 'frustrated' at media spend being 'siphoned off' to protect brand reputation
Lack of transparency makes it hard to build trusted relationships with media agencies
Fights break out in Tesco over 'reduced to clear' section as security increased amid - LBC
Tesco store is 'forced to put security barriers and guards at a reduced to clear aisle' amid claims of 'scraps' breaking out - with customers limited to taking just two items a