Lululemon's Align Dupe Swap: The Dupe Strategy Every Brand Should

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Lululemon’s popup event converted bargain bin shoppers who were buying dupes online into high-end, luxury legging brand ambassadors.

LSN : News : Lululemon hosts first dupe swap to enhance brand engagement

Lulu who? A cult brand takes on the booming culture of 'dupes

Melissa Litchfield Social Ads & Funnels (@litchfieldmedia

Dupe Swap? Did anyone else get an email about this? : r/lululemon

The Align Legging Dupe Swap ! Highly recommend coming early like we d

lululemon Align™ High-Rise Mini-Flared Pant *Extra Short

The Affordable Lululemon Dupes Trending On TikTok

Melissa Litchfield Social Ads & Funnels (@litchfieldmedia

Lululemon's brilliant dupe strategy should be duplicated by all brands