Supreme: a brand and a cult — Julia Makhalova

Supreme is not a brand—it is a cult. Supreme serves a mediating function between a need of self-transcendence and its fulfilment. Originally inspired by American conceptual artist Barbara Kruger’s Supreme Box Logo, it embodies the main principle of her work: “I shop therefore I am.” Standing for the

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Mercaux on X: For Women's History Month, we're pleased to be spotlighting some of the female leaders digitally transforming retail. Today we're celebrating Julia Straus, CEO at @sweatybetty, for her impressive work

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