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J.C. Penney Research Professor Savannah Shi discusses the Shein/Forever 21 partnership and offers insights into what will make it successful.
TRD Issue 27 - Briefing: Shein x Forever 21, TikTok's $500M Gamble
SHEIN to sell items from Forever 21 in new SPARC Group partnership
Shein partners on co-branded line of Forever 21 collection
SHEIN to sell items from Forever 21 in new SPARC Group partnership
Shein Dossier: 8 Hacks Behind the Growth Strategy
SHEIN to sell items from Forever 21 in new SPARC Group partnership
40% of Forever21 customers cross-shopping at Shein - Earnest Analytics
Shein, Forever 21 Team Up in Hopes of Expanding Reach
Shein and Forever 21 team up in hopes of expanding reach of both
Retail - MarketScale
How Does SHEIN Make Money? The SHEIN Business Model Analysis
Shein, Forever 21 Team Up in Hopes of Expanding Reach
European Fashion Retailers Risk Losing Everything.