Soft focus: the new lingerie evolution

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Bras have always been a barometer of social change – and the current emphasis on comfort reflects a new shift in priorities

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Kate Finnigan

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Lingerie Market Size is Expected to Reach USD 72.9 Bn by 2032

Panic Panties co-founders see startup as L'eggs for underwear

War of the roses

New Design Ladies Lace None Wired Full Cup Firm Control Soft Lace

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