How Victoria's Secret is bucking the bralette trend

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The legacy lingerie house is done with the bralette craze, pledging instead a return to its bawdier, push-up roots
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For Victoria’s Secret, sex sells. That may seem obvious, but the multibillion-dollar lingerie industry has been headed in a different direction of late. Now, as the mother of all underwear labels tries to figure out how best to keep women coming back to its lace-filled stores, it’s doubling down on the sexy bras that made it big in the first place.