Retail, Reinvented: The Rise of the Pop-Up Shop

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Pop-up shops are nothing new on the retail scene, with Japanese fashion house Comme de Garcons debuting the “guerrilla shop” back in 2004. Since then, more and more retailers have jumped on the pop-up train, seeing the format as a fast, affordable, and engaging way to promote their products. We take a closer look at a few different pop-up retail experiences to understand how brands can leverage this format to expand their reach and tap into new markets.