Adidas Sells Reebok to Authentic Brands Group for $2.5 Billion

Reebok has struggled with sluggish sales since Adidas bought the brand for $3.8 billion in 2005 to compete with Nike in the U.S. market.

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Adidas Sells Reebok To Authentic Brands For $2.5 Billion

Reebok classic sneakers in a store in London, U.K., on Friday, Aug. News Photo - Getty Images

adidas Reebok Sold to Authentic Brands Group 2.5 Billion

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Adidas To Sell Reebok To Authentic Brands Group For $2.5 Billion - Donovan Moore Fashion Book

reebok sold to authentic brands

Photo by: STRF/STAR MAX/IPx 2020 5/10/20 A flag flies at half mast in honor of those who have passed away amidst the Coronavirus Pandemic. (New York City Stock Photo - Alamy