Peloton's rebrand and new offerings 'a smart shift' after years of tumult
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The fitness brand is reinventing itself after suffering PR slip-ups, a leadership shakeup and declining revenues. Branding and PR leaders say it just might work.
Peloton Launches New Holiday Campaign to Encourage People to Work
rebrand The Drum
Peloton The Drum
Peloton continues to signal shift from focus on hardware to
Peloton Launches New Holiday Campaign to Encourage People to Work
Peloton's Rise and Fall: Pandemic Success to Layoffs and Exec Turnover
Peloton's Rise and Fall: Pandemic Success to Layoffs and Exec Turnover
rebrand The Drum
Peloton's Shift to Multidimensional Brand at the Right Timing
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rebrand The Drum
