Peloton Brand Tracking Case Study

Learn more about the brand performance of Peloton as they navigated their first major crisis in this brand tracking case study.

Can Peloton Reverse a Long History of Failed Fitness Fads?

Peloton's rebrand and new offerings 'a smart shift' after years of tumult

Peloton CMO on how she's marketing the brand out of choppy waters

The humbling of Peloton's brand

Was the Peloton brand really damaged after a bad product placement in 'And Just Like That…'?, by Dmitry Gaiduk

Peloton Guide's Machine Learning Capabilities, Explained

Peloton to reinvest in awareness after significant cost cutting

Peloton Analysis: What Happened and How It is Going

Solved CLOSING CASE ONE Peloton: Fitness-as-a-Service

Pedal to the Top: 5 Game-Changing Marketing Lessons from Peloton

Peloton Acknowledges Issue with Outdoor Runs Tracking on iOS App + Peloton Android Outdoor Runs Coming Soon? - Peloton Buddy