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Brand Allies, Seeing Multicultural Consumers As People First, Not

$ 23.50 · 4.6 (493) · In stock

Multicultural marketing is finally being embraced as a necessity, not a nice-to-have. Marketers have traditionally been interested in marketing to diverse audiences around the release of Census data when they realized the changing demographics of American consumers.

Christina Ferrada - Quigley

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Christina Ferrada - Quigley