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One of my favorite brands is Under Armour. It has taken on one of the best brands, Nike and has been remarkably successful in driving one of the fastest growing brands to over 2 billion dollars in sales.
I Will vs. Just Do It: The Under Armour Success Story
Storytelling and Sports: Under Armour vs Nike (Part II) - Commetric
international marketing brazil and Under Armour
The Top 5 Challenges Female Executives Face in the Business World
The Phenomenal Rise of Under Armour Brand
I Will vs. Just Do It: The Under Armour Success Story
Under Armour's History, From the Beginning to Success and Uncertainty.
The Top 5 Challenges Female Executives Face in the Business World
The Top 5 Challenges Female Executives Face in the Business World