Joe Mimran looks to revive Tilley, and it's not just about the hat - The Globe and Mail

Tilley’s new owners don’t want to alienate loyal fans – sailors, birdwatchers, travellers of a certain age – but they also know the future of the brand relies on drawing in new customers

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Joseph Mimran on LinkedIn: The Tragically Hip x Tilley T3 Hat

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Joe Mimran looks to revive Tilley, and it's not just about the hat

Check out the VIBE inside Tilley's first store opening in Toronto

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Check out the VIBE inside Tilley's first store opening in Toronto

Lisa Kudrenski on LinkedIn: Joe Mimran looks to revive Tilley, and

Joe Mimran looks to revive Tilley, and it's not just about the hat

Check out the VIBE inside Tilley's first store opening in Toronto

Check out the VIBE inside Tilley's first store opening in Toronto