How VidCon's Gen Z attendees see TikTok vs. Instagram Reels vs. Shorts - Digiday

The gap between TikTok and Instagram Reels and Shorts isn't too far off for the teens, tweens and twentysomethings who attended the annual creator economy confab.

TikTok vs. Instagram Reels - Which One Is Better For Your Business - 24SevenSocial

More Gen Zers now use TikTok than Instagram in the US

Tim Peterson (@petersontee) / X

Gen Z Social Media Preferences

Short-Form Video Battle: TikTok vs. Reels vs. Shorts - MAF

Digiday

Reels vs. TikTok vs. Shorts: The Complete Guide - NoGood™: Growth Marketing Agency

Tim Peterson (@petersontee) / X

Empowering consumers through the short-form video revolution Empowering consumers through the short-form video revolution

TikTok vs. Instagram Reels vs. Shorts

Short-Form Video Battle: TikTok vs. Reels vs. Shorts - MAF

Report: TikTok Now More Popular Than Instagram Among US Gen Z Consumers - Marketing Charts