Hello Kitty: Why the iconic brand partners with micro-influencers

On Day One of Festival of Marketing 2018, Martina Longueira, EMEA and Australia Marketing Lead for Hello Kitty, spoke about how one of the world’s most iconic and recognisable characters does digital marketing.

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Hello Kitty Logo

Hello Kitty: Why the iconic brand partners with micro-influencers

Hello Kitty 45th! – Hello Kitty's 45th Anniversary Pop-Up Shop, hello kitty

Hello Kitty 45th! – Hello Kitty's 45th Anniversary Pop-Up Shop, hello kitty

Hello Kitty 45th! – Hello Kitty's 45th Anniversary Pop-Up Shop, hello kitty

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Branding to the Extreme - Hello Kitty to be Brand Advertiser on

How Birds Eye brought fish fingers back into style with reactive marketing

Domino's Pizza: How it plans to become the 'official food of everything

A multi-million dollar lawsuit is a wake-up call for influencer marketing

Domino's Pizza: How it plans to become the 'official food of everything

Category: User generated content