From Garage Gym to Global Brand: How Gymshark Flexed with Influencer Marketing

Remember the days of baggy gym clothes and clunky sneakers? Enter Gymshark, the fitness apparel brand that ripped up the rulebook and redefined the activewear game. Their secret weapon? A laser focus on social media and influencer marketing, catapulting them from a garage gym dream to a global phenomenon in just a few short years.

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From Garage Gym to Global Brand: How Gymshark Flexed with Influencer Marketing

How Gymshark Leveraged Influencer Marketing to Become a $500m Business, by Sonali Verghese, The Startup

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