Glossy Pop Newsletter: De-influencing is TikTok's response to overconsumption and inauthenticity

After years of telling you what to buy, content creators and regular consumers on TikTok have decided to flip the script and tell you what not to buy — and they're calling it "de-influencing." The hashtag #deinfluencing has 21.4 million views and has increased in popularity even in the past week.

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Stephanie Macaulay on LinkedIn: #tiktokshop #networking

Claire LaJeunesse, GIA AJP on LinkedIn: #deinfluencing

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Sara Spruch-Feiner (@sarajanenyc)

Sara Spruch-Feiner (@sarajanenyc)

What is 'de-influencing' and why is it all over TikTok?

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The New Phenom Of 'Deinfluencing' Is Changing Influencer Culture

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TikTok's newest trend 'deinfluencing': A hoax, or a tool to combat

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Rachel Arthur (@rachel_arthur) / X

TikTok 'definfluencing' exposes over-hyped products. Brands are