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What's the most effective way to get across a public health message: use positive wording to emphasize the benefits of certain behavior, or a negative framing that might scare people who avoid those safeguards?
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Forget fun fonts. A new study finds formal government communications can be more effective.
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Juan Luis Vargas-Zúñiga de Mendoza on LinkedIn: Global study: In public health messaging, negative framing triggers…
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