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There is a lot of buzz about what brands are today and what their roles are in society (good or bad). The moniker of “brand purpose” is not a new one, but is one that has taken on new meaning in recent years as branding and marketing people continue to struggle with ways to invent value for their au
PDF) What's in a Name? Use of Brand versus Generic Drug Names in United States Outpatient Practice
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Purpose is dead, long live movements!