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Fast Moving Consumer Goods

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What is FMCG? The Fast Moving Consumer Goods industry covers the household items that you buy when shopping in the supermarket or a pharmacy. ‘Fast moving’ implies that the items are quick to leave the shelves and also tend to be high in volume but low in cost items.

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Fast-Moving Consumer Goods

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Fast Moving Consumer Goods

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This book is a history of the some of the world's most famous brands, from humble beginnings to current exalted status, from smudged, kitchen-table

Fmcg: The Power of Fast-Moving Consumer Goods (Hardcover)