Lululemon and the Double-Edged Sword of Creating a Lifestyle Brand - Tharawat Magazine

When executed successfully, attaching cultural or lifestyle benefits can be like adding rocket-fuel when launching your emerging product into the marketplace. For a shining example of this principle at work, one need look no further than the Canadian sports apparel company Lululemon Athletica.

Lululemon, the Brand That Invented Athleisure, Plans Its Second Act, by Fast Company, Fast Company

Building a Next Generation Tech Gathering: The STEP Conference - Tharawat Magazine

Start - Tharawat Magazine

Lululemon: The Fitness Brand Designed For Real Life, The Journal

How Lululemon Builds Community To Create an Iconic Brand - Simon Mainwaring

Like the Wind and lululemon present: Running Threads - Like the Wind Magazine

Lululemon: can it last?

The long, strange history of Lululemon Athletica Inc, North America's weirdest clothing brand

Lululemon, the Brand That Invented Athleisure, Plans Its Second Act, by Fast Company, Fast Company

lululemon manifesto — Story

The long, strange history of Lululemon Athletica Inc, North America's weirdest clothing brand

The long, strange history of Lululemon Athletica Inc, North America's weirdest clothing brand

Lululemon (LULU) Extended Sizes Capture New Customers as Sales Grow - Bloomberg

The long, strange history of Lululemon Athletica Inc, North America's weirdest clothing brand

The long, strange history of Lululemon Athletica Inc, North America's weirdest clothing brand