Detroit Pistons Receive First-Ever NBA Team Marketing Campaign of the Year Award

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The Detroit Pistons were presented yesterday with the first-ever NBA Team Marketing Campaign of the Year Award by the National Basketball Association (NBA) at the league’s Sponsorship, Marketing and Digital Workshop in Austin, Texas. The league invited each team to submit its best season-long team marketing campaign from the 2015-16 season and team executives voted for the top team marketing campaign based on creativity, cross-platform engagement and measurable results that align with the organization’s goals.