What's Behind the Bralette's Surge in Popularity?

We took a look at the rise of the bralette—from the indie brands that started the trend, to Aerie's success with it, to Victoria's Secret's late arrival to it with their latest campaign. Plus, shop some of the best wireless bralettes available now.

What Is a Bralette and When Would You Wear One?

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How the 'Bralette' Has Upended Victoria's Secret - WSJ

What's Behind the Bralette's Surge in Popularity?

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