Direct-to-consumer Bra Brand Parade Valued at $200 Million

Parade is just one of several innerwear brands raising hundreds of millions of dollars, hoping to take share in the intimates market.

Parade Officially Launches at Target

Parade Launches Its First-Ever Collection of Bras

What Parade's Sale Says About the State of DTC

Deep Dive: The New DTC Growth Market – 2PM

This College Dropout's $200 Million Company Is Changing How Gen Z Buys Underwear

At failed Gen Z underwear startup Parade, employee firings were often announced to the entire staff on Slack

Gen Z Favorite Underwear Brand Gets Scooped by Fruit of the Loom Licensee - Retail Bum

bra review] Parade bralettes review : r/ABraThatFits

This College Dropout's $200 Million Company Is Changing How Gen Z Buys Underwear

Parade Bralette Review: We Tried the Brand's First-Ever Bra Launch

Viral Underwear Brand Parade Expands Into Underwire Bras

17 Best Bras for Small Busts 2024, Tested by Bra Experts