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Along with her mother, Falguni Nayar, Adwaita built Nykaa's beauty ecommerce business from scratch in 2012. She also set up and led its retail business, and in 2018, she founded Nykaa Fashion, which comprises over 25% of Nykaa's business.
Falguni Nayar: Being fashion forward: Nykaa will diversify, but
Adwaita Nayar - Nykaa Fashion
BW Women Entrepreneurship Summit & Awards
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Adwaita Nayar talks about Nykaa Fashion's latest launch - The
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Nykaa Fashion Expands into Athleisure Category with Nykd All Day
The Incredibles: Adwaita Nayar, The Fashion Maven
Adwaita Nayar - Nykaa Fashion
Adwaita Nayar on what sets Nykaa Fashion apart