New Chelsea owner Todd Boehly has said what Chelsea fans wants to hear; Here is what he said
As the new Chelsea owner is almost in sight, it is looking like Chelsea fans love this man for what he is doing and now he has taken it a step further to make sure Chelsea fans feels at home with his seeming takeover at the club and this is not going without saying that he has made some new comments on the club and its future.
Here is what Chelsea new owner Todd Boehly said that will excite Chelsea fans.
Boehly said as reported by WAGNH.
“There’s nothing like sports to excite passion,”
“And if you have passion, then you have people who care about things. And if you have people who care about things, you have great opportunity. And really, it’s about curating that experience, that access, that opportunity.
“[For example] we’ll have 4 million people coming out to Dodger Stadium this year. So, our goal is to give them the best possible experience. We still have the most affordable tickets in the league basically, for a stadium that’s full regularly.
“So when you look at how we think about price points, and how we think about sports, we just believe they’re not making more of them, so implicit in that is scarcity value. [And] we’ve been really focused on just the super big brands. In some sports like the NFL, they share all the media money. In baseball, you’re really a derivative of your local market.
“The Premier League’s similar. If you look at the way it works, to be one of the big brands, you have a structural advantage. And for us, we’re always looking for structural advantages.
“You’re just characterizing it as ‘tokenization’ because it’s digital. But the reality is … if you want to buy stock in the Green Bay Packers, that to me is ‘tokenization’. You have no rights, you have no control, but you can say you have an ‘interest’ in the Packers.
“I think loyalty programs, whether it’s Vivid Seats, Dodgers, Lakers, Chelsea, we’re all thinking about how do we have direct customer relationships that we can then build upon. And if a form of that comes in a ‘tokenization’, then so be it, but what we really care about is direct access to our fanbase.
“And if we have direct access to our fanbase, [then] we can start thinking about [having] lots of tiers of different fans that want different products. So we’re starting to think a lot about what is that we want to really give our ‘super fans’ and how do we develop fans.”